Many commercial real estate companies are active on Twitter, Facebook, LinkedIn, ActiveRain, CREOPoint, and several other industry social networks.

They may not think of themselves as “experts” at social networking, but the practice has been quite helpful for locating key players in the blogosphere. Routinely, they find a blog post about themselves that was a great post, but the information they had was a little outdated. Through LinkedIn and Twitter, they were able to contact the author and get him the freshest information on their company, and he can stay connected with them and our latest developments by looking at our profile.

Many real estate agents think the best part about social networking is getting the chance to meet and interact with their customers. As a website, they rarely get a face-to-face interaction, and most of the calls and emails are customer support.

Through Twitter, they can see what is on the minds of their target audience and read all the articles they’re reading. It’s an informal forum where people can connect on a personal level instead of automated support emails.

Winning “fans” on Facebook generates enormous business exposure–practically for free! For today’s savvy social marketing real estate agent, possibly tapping into a large alumni, friend and supporter network will pay dividends when it comes to marketing the products sold their company,

Facebook pages along with blogs can be updated with daily postings which offer lots of information about upcoming listings, events, and hot markets.

These simple, yet powerful tips, have generated lots of feedback and lots of page hits, which translates into lots of house sales.

By the way, do you want to learn more about Social Media? If so, download my brand new free white paper Social Media: A Primer Click Here

Want the secrets to building a big subscriber list using social networks? http://drdavehaleonline.com/blog/social-network-traffic-tactics

Dr. Dave Hale, teaches social media and Internet marketing at several universities