Reinventing Real Estate, Part 2: Online and Empowered Consumers Are Taking Charge and Paying Less

Author: Charles Warnockbr
Source: articleage.combr
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Demanding consumers
Internet buyers tend to be better informed on market conditions and better prepared to act on the home they want when they start working with a realtor. Luckily for realtors, these changes dont necessarily hurt, as long as they are able to adjust to the new relationship and realize that the new-style buyers value speed and efficiency over guidance when finding a home.
- E-marketer, Internet Home Buyers Changing the House Rules
Thanks to the Internet and other technological innovations, more real estate information is freely available than ever before. As a result, consumers are demanding new choices, improved services, faster transactions and lower prices. According to a recent NAR survey, the number of sellers stating that they didnt want to pay a sales commission fee rose from 46 percent in 2003 to 61 percent in 2004. In 2004, 23 percent of Florida home sellers opted to sell independently without an agent, up from 14 percent in 2003 and nearly double the 14 percent national average, according to Planet Realtor.
And Web-enabled consumers are demanding a high digital IQ when working with real estate professionals. In addition to being well-versed on their own industry-specific technology, real estate professionals now are expected to utilize laptops, mobile phones, digital cameras, personal digital assistants and global positioning systems to keep pace with Internet buyers and sellers.
Downward pressure
If consumers are going to do their own home-shopping online, they expect to save some money, just as they would for using the self-service lane. Thats why they are susceptible to online discount brokers and the new affinity companies that are promoting lower commissions if only the consumers will use their agents. These business models promote the idea to consumers that they ought to be paying less money in commissions.
Realty Times Columnist Blanche Evans
Traditional real estate commissions, typically around six percent of a homes selling price, are facing downward pressure from consumers and competition. Some consumers claim traditional real estate commissions dont reflect:
- Todays home prices. Years ago, when median-priced homes sold for $25,000, real estate commissions were typically five percent, or $1,250. Today, with South Florida median home prices around $300,000, the cost of a six percent full-service real estate commission becomes $18,000. Some brokers even charge additional fees to cover administrative costs. When you consider that todays average homeowner sells a home every five to seven years, real estate commissions can dramatically impact your personal savings and net worth.
- Owner equity. When selling properties, most homeowners calculate the cost of selling as a portion of sales price, though the commissions are paid out of owner equity. (Equity is the difference between the value of your property and amount of mortgages owed.) Consider this example: You decide to sell a property for $250,000 in which you hold 10 percent equity, or $25,000. After paying a six percent commission of $15,000, you are left with $10,000 before any applicable closing costs. In this example, the $15,000 commission is six percent of the selling price, but 60 percent of the $25,000 equity.
- Services performed. Under todays commission structure, selling a $100,000 house at six percent typically costs $6,000, while selling a $500,000 house costs $30,000. Does selling the more expensive home really require five times more effort? Your cost is the same whether the agent spends one hour or 100 hours marketing your home. This is one reason many real estate consumers find fee-for-service real estate so appealing.
Developing alternatives
Consumers want what they want, when they want it and will gravitate to the most cost-effective source to obtain it. Why? Because our one-size-fits-all approach to working with sellers and buyers is archaic and wont allow consumers to access various segments of help they need in a timely fashion. Thats why .com Web start-ups are finding a receptive audience in real estate consumers and why for-sale-by-owners are burgeoning.
Julie Garton-Good, Author of Real Estate a la Carte: Selecting the Services You Need, Paying What Theyre Worth
Until recently, you have had few practical alternatives to the traditional full-service, full-commission real estate transaction with a broker. Most sellers paid a single commission fee for a full range of real estate services, whether they needed them or not. Now traditional real estate agencies face the challenge of identifying new services that have value to todays sophisticated online and empowered consumers.
One result is an unbundling of traditional one-size-fits-all real estate services for consumers who want more control over real estate transactions and their associated costs. If youre willing to take on some tasks traditionally performed by agents and brokers, you could receive lower transaction costs. You might benefit from the following emerging alternatives:
Fee-for-services
Consumers want assistance from real estate professionals, but dont want to pay for it in the form of traditional commissions, says a la Carte real estate Pioneer Julie Garton-Good. Garton-Good has been preaching the fee-for-services gospel for more than 20 years. As the name implies, you can choose which tasks you feel comfortable performing and hire qualified real estate professionals to do the rest. Many traditional real estate brokerages are beginning to offer a more menu-based service plan. For example, you may not mind listing your home and holding open houses, but you may want assistance with contracts and closings.
One-stop shopping
In response to dwindling margins and the rising costs of technology and lead generation, some real estate companies are attempting to combine traditional and Web-based services to provide consumers a single source for all their real estate needs. One-stop shopping sites generally provide or partner with lenders, insurers, title companies, real estate attorneys and others to facilitate all aspects of buying and selling. In addition, some sites are adding home-improvement and related services to stay in touch with consumers between buying and selling transactions.
Web-based discounters
Although many Web-based real estate companies flamed out in the dotcom era, scores of new companies have emerged to take their place. By offering targeted services such as flat-fee MLS listings, buyer rebates and AVM tools, these sites are appealing to independent buyers and sellers who prefer to take a more active role in transactions. In addition to listings, some sites also offer how-to articles and advice for those who choose to go it alone.
Tradition + technology + turbulence = opportunities
So, given the trends, changes and ongoing industry evolution, what can independent buyers, sellers and investors expect in this new era of real estate?
• The Web and other technologies will continue to evolve and transform the $1.3 trillion real-estate industry. Technology will continue to reduce the time, expense and complexity of manual processes, and increasingly sophisticated search and valuation tools will play a more strategic role.
• Free and low-cost real estate resources will continue to be available and even multiply on the Web. In real estate, knowledge truly is power. Consumers will try to use their power to gain more control of the real estate process and subsequently expect to be compensated in the form of reduced and fee-for-service commissions.
• The role of traditional real estate brokerages will evolve as Web-enabled consumers become more knowledgeable. This likely will trigger some restructuring and consolidation of traditional brokerages, but will also drive the development of innovative new practices targeting online and empowered consumers. Real estate professionals will focus more on promoting their local knowledge and industry expertise, while consumers will perform some buying and selling tasks on their own.
• Traditional real estate commissions and profitability levels will continue to face downward pressure from various sources. The future will be profitable for brokerages that are able to extend their core expertise of neighborhood and industry knowledge into flexible new consumer-centric offerings.
• The traditional high-touch, full-service real estate agency is evolving, not disappearing. Real estate professionals who provide exceptional service and value to their customers will always be in demand.
You now can find more real estate knowledge, tools and resources on the Web than ever before, enabling you to buy and sell with increased confidence. For real estate professionals, reinventing the industry means making hard decisions, changing processes and managing new opportunities. But for consumers, reinvention in real estate is a winner, hands-down.
Learn more at www.homekeys.net
Charles Warnock is Marketing Communications Manager at Homexperts in Miami, Florida. Their Web site is http://www.homekeys.net. Charles writes frequently on real estate, finance, advertising and marketing communications.br
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The Importance Of Adding To Your Real Estate Investment Group

Author: Chris Anderson, PhDbr
Source: articleage.combr
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But teacher, the computer gremlins ate my homework!!!!! Unfortunately, that is what happened to my well crafted article for last week, right before I left to teach classes at the Learning Annex in New York.
The good news is that after being in NYC, I can now give a really strong example about todays topic which covers what to do once you have found ( or created) a great real estate investment group. What MOST people do from human is exactly opposite of what it takes to be a part of a real estate investment group that yields outstanding investments time after time.
It is human nature to believe that if you have something good, you dont share it with others for fear of not having enough to go around. Psychologists call this a SCARCITY model were people believe that there is only a finite supply of anything worthwhile. Coming from a very conservative background, where I grew up the son of a college professor, I was cursed with this scarcity belief.
As I started to gain more and more success, the more I realized that many successful people believed exactly the opposite of me: that is, they believed that by working together and sharing, you could produce an INFINITE supply of whatever was wanted. This is what experts refer to as an ABUNDANCE model.
So how does that apply to us? Let me give you the example from the Learning Annex. During our last night, we had a person in attendance that has been with our group for some time and has participated in multiple projects. This person is a full time real estate investor, is very savvy in her choices, and its a big believer in the power of real estate investment groups.
Afterwards, we got talking about how she might be interested in purchasing multiple units in our N. Tampa project and probably would also know others that were interested. To her credit, she did not want to hog too many units for either herself or others outside of the GetPreconstructionDeals.com real estate investment group.
In my opinion, this person could SUBSTANTIALLY INCREASE the ability of others in our real estate investment group by telling others now. Yes, we may run out on this project but now lets look complete the chain of events:
1. Some people cannot get into the project because it is sold out;
2. Because it is sold out, several developers take notice and want to offer special incentives to the real estate investment group;
3. Another good project is offered and because of more people are around, a substantial number of properties are consumed, some of them by people who could not get in last time.
4. In turn, this continued activity attracts even better opportunities by developers
5. Because the opportunities are continuing to flow, more and more people are attracted to the real estate investment group;
6. The process simply continues providing an ABUNDANCE of opportunities for all.
Now, suppose you do the opposite and individuals decide that it is a bad idea to grow the real estate investment group. Now what happens?
1. First project, everybody gets to participate and is very happy;
2. Developers notice what occurred and want to work with the real estate investment group;
3. Next project is offered but VERY FEW people participate because they are personally tapped out since many in the group only want about 1 investment per year;
4. The real estate investment group now has difficulties getting good projects in the future since developers dont know if it will work.
Lets do a real life, current day example. Right now, we are in discussions with a mid-size developer for getting access to about 40 units of a project that we think will truly be awesome. But what this developer NEEDS our real estate investment group to do is take 40 units VERY QUICKLY to greatly assist in their financing program.
For our real estate investment group, if we can solve the developers problem and get good investments for ourselves, they have another 160 units coming several months behind this project; i.e., increasing opportunity for EVERYONE. It is our personal stance that by feeding the below cycle, EVERYBODY in the real estate investment group wins over the long term.
For this reason, regardless of if you have your own real estate investment group or if you are a GetPreconstructionDeals.com member, we hope you will keep growing your group by telling people what you do and how they can participate.
This is the last in our series about real estate investment groups and how to get the most out of them. In March, we start our next series talking about the a number of real estate investments and how we see them fare in 2006 and beyond.
Copyright 2006 Chris Anderson
Dr. Chris Anderson is the founder of http://www.GetPreconstructionDeals.com and is referenced in many venues including the New York Times and USA Today. Get his weekly, thought provoking articles by signing up today!br
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Real Estate Management Companies

Author: Karen McDanielbr
Source: ezinearticles.combr
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Real estate management companies can offer you the skills and services you need to maximize your investment properties. These companies are professionals who can market your properties, screen potential tenants, conduct all maintenance repairs and keep your properties running smoothly.

When your investment properties are ready to be rented, you will find property management services are an invaluable resource. Your management company can help you establish a reasonable rent for the area, screen potential tenants, and maintain rental records. The management company will also help to recover rent that is past due, or even begin the legal process of eviction in the case of rent non-payment. The renting process is guaranteed to be smooth when you have a qualified real estate property management team on your side.

Real Estate Management companies are not all alike

Some management companies specialize in managing certain types of properties. You will want to make sure you hire one that specializes in your type of property. Types of properties include single-family houses, condos, apartment complexes, commercial and Community association properties. Some companies manage all types of properties while other may manage single-family houses up to small apartment complexes only. Make sure to ask, as each type of property can require different skill levels and qualifications to manage.

On-site and Off-site Property Management

Most of the time, you will use one of the off-site property management companies to help you maintain the rental of your properties. The off-site management companies can help you determine reasonable rents for the area, as well as screen any potential tenants. If you own apartment buildings, then you might prefer an on-site real estate manager take care of the rental process for you. An on-site manager hired through a management companies in your local area can help you maintain your apartment buildings, and keep them occupied to their full limit.

Benefits of Using Real Estate Management Companies

The main benefit of using real estate management companies is that you can save time. Time is especially valuable if you own several properties in a different state, and cannot easily oversee those properties. These companies are found throughout the nation, and can often oversee properties that are quite some distance from your local area. Also, using management companies to monitor your properties is useful when you do not have the expertise or the desire to perform these tasks yourself. You always want to screen your applicants carefully, but without professional knowledge you may have a hard time choosing the right tenants. You know that the wrong tenants can cause a lot of problems, and you may take longer and longer periods of time to find a tenant to fill your vacancy. This is when you need real estate management companies to step in. A professional company knows what you need to look for in a tenant, and can fill your vacancies quickly.

Another Perspective

A management company can also offer their professional opinion when you are considering making a new investment. Bringing a true professional with you to inspect your potential properties can help you by giving you another, more objective and professional opinion. These companies are trained to spot any potential problems with the property, such as when a property needs intensive repairs. Also they can make sure that you are paying the right price for the properties that you are interested in. Being prepared with your own real estate management professional can help you with all your management needs.

Business Aspects

In addition to knowing which properties make the best investments, real estate management companies also know all of the laws pertaining to real estate in your state. While the law may not seem important when you are just beginning to invest in real estate, all you need is one troublesome tenant to know the law is a vital aspect of renting property. Qualified management companies are dedicated to helping you receive the cash flow you need from your properties. All of your management needs can be met by one of the real estate management companies in your area, from buying real estate to renting your properties.

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pKaren McDanielbr Principal/CEObr Property Management Profile LLC/ppProperty Management Profile offers the most up-to-date listing of full-service property management companies nationwide. We have become a wealth of information and resource for the first-time landlord as well as the seasoned investors. We should know what were talking about, as owner and creator of Property Management Profile, Karen McDaniel, has owned and managed many of her own properties. Today, all are managed by professional property management companies, so she now has more time to continue her work educating and helping others make better choices when it comes to finding a qualified property management company./ppFor any property management company that is looking to gain national exposure by capturing the attention of out-of-state investors or be found by local clientele, a target=_new href=http://www.PropertyManagementProfile.com rel=nofollowhttp://www.PropertyManagementProfile.com/a is the place to showcase their business model and expertise to these prospective clients. We offer an opportunity for all property management companies to list their company on our website, whether you specialize in residential, commercial, vacation or community association management. We accept small to corporate size management companies. We also offer a Free basic listing./ppVisit us today at a target=_new href=http://www.propertymanagementprofile.com rel=nofollowhttp://www.propertymanagementprofile.com/a/pbr
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Real Estate Leads 101: Website + Blogs = LEADS!

Author: Ashley Lichty
Source: articlesfactory.com

As a former employee of a national real estate service, I’ve spoken with hundreds of real estate agents regarding their methods of following up with their real estate leads and marketing of themselves and their services in general. I was shocked at the amount of agents I spoke with who did not have a personal website and even worse, didn’t see the point of having one! Don’t they realize how many real estate leads they’re missing out on by NOT having a website? Oh, and for the record, having a contact page on RE/MAX’s site doesn’t count. When I say personal website, I’m talking about a fully loaded, information packed site – the kind that can generate it’s own real estate leads, has all your listing information, as well as valuable resources and information for any visitors to the site.

Why should every agent have a website? Well the number one reason is always real estate leads – a website is yet another avenue from which to gather real estate leads. You can put up a contact form, a comments page and even offer a free home value estimate and have people fill out contact information to get one – all three of those will result in real estate leads. The second reason you need a website is because over 75% of people looking to buy or sell a home are going online to do their research first – and as an agent, you want to be sure they’re finding YOU as opposed to the competition. If they look at 5 different agents’ websites, you definitely want to make sure you’ve got the best looking site in the biz. To be honest, any agent worth their salt won’t need any other reason to start a site other than the fact that websites = REAL ESTATE LEADS!

As GetMyHomesValue co-founder Dave Conklin says, “It used to be just having a website made you credible. It’s not like that anymore, now you have to take it to the next level.”

So what is the next level? You’ve already got a website with tons of useful information, tons of contact pages – it even lists all the homes for sale in your area, not just your own listings! What more can you do to get people to visit your site again and again, and turn a good portion of those visitors into real estate leads? According to Conklin, blogs are a smart addition to any agent’s site.

“If you’re a real estate professional and don’t have a blog, start one NOW,” says Conklin. “It’s all about your first virtual impression and building on that by engaging in dialogue with your real estate leads and prospects.”

Conklin goes on to compare the success of blogs on the Internet with reality TV. According to him, reality TV is so huge because people like to look at the inner workings of other people’s lives. A blog enables you to show that you’re an expert in your field by answering questions people have have, interacting with them and by building a more personal relationship with prospects by sharing your opinions, thoughts and experiences on all kinds of things, not just real estate. “It helps for people to look at you as being ‘real’ and not just a face on a business card.”

And that is the heart of the matter, when it comes to turning real estate leads into clients. Most people don’t want a stuffy, cold agent who acts “professional” all the time – they want a personable agent, someone who is as human as them and who has shared similar experiences and so can relate to them. Real estate leads are EVERYWHERE for agents – it’s just a matter of having the right tools to ensure the real estate leads are coming your way, rather than someone else’s.

“It seems that most agents either have a blog and don’t take it seriously by updating it regularly or they don’t bother with blogs at all. That’s a huge mistake,” warns Conklin. “The internet is getting more personal. Smart agents will recognize this and maintain a blog.”

Although some people may still look down their noses at blogs, they are fast becoming a force to be reckoned with on the Internet (just look up the term blogosphere). As a real estate agent, having a website AND a blog is one of the best things you can do to produce your own real estate leads. Combine that with subscribing to one or more lead generation service, and your pipeline of real estate leads will never be empty.

Real Estate Problem Solver

Author: Willard Michlin
Source: articleage.com

Introduction
There are many areas one can invest in. Since I was 15 years old I have looked for the fastest, most effective way to accumulate a lot of wealth, with the least amount of risk. I am now 58. While looking for this road to truth, I spent a lot of time in the school of hard knocks. The school of hard knocks is a very interesting but painful school to attend. It is also the most expensive way to learn something, but when you graduate you have a PHD in what to do and not do with your time and money. The schools I attended were: Investing in businesses as a silent partner, owning my own businesses, working for another family member-in my case my father, buying publicly traded stocks and securities, penny mining stocks, commodity trading, investing in gold and silver, real estate private lending, real estate development, real estate remodeling, buying foreclosure properties. I also worked as a real estate problem solver/matchmaker, bringing business owners together with business buyers, and matching up real estate owners with real estate buyers.
Writing about all of these activities would take an encyclopedia, so we will limit this essay to the kinds of situations you can run across in the real estate school of hard knocks. I will present my solution with the given situation. There are more than one possible solution and I invite you to come up with other possible solutions as you read. If you get some value from my experiences that will hopefully lower your tuition to the real estate school of hard knocks. Feel free to e-mail me your comments, alternate solution or stories. Do, please, let me know that it is all right for me to publish them.
My Real Estate Philosophy
As a way of introducing myself, I thought you might find what lessons I have learned, after all these years of real estate, interesting. Buy real estate instead of stocks, bonds, mutual funds, or commodities. When you pick a winner in one of these non-real estate areas you can make 5-10 times your money. When you are wrong, in one of these non-real estate areas, you can actually loose up to 90% of your money. In real estate, if you are not greedy-not trying to get rich quick-in one year, you can make 100 times your money, on the upside. The downside risk is only based on how well you looked at all the possibilities ahead of time. If you did, the downside risk is reduced to only the holding time to fix a mistake. If you rush in and do not explore all the possibilities of a business venture, you can actually loose 100% of your money. In my mind an upside of 100 times profit is better than 10 times profit.
My philosophy on real estate ownership has changed in the last 15 years. I used to think that selling at the top of the market was the smart move and buying in the crash. Now I feel that buying when prices are down is still a smart move but never selling is the way to go. In order to hold on to a property in a down market you require proper planning to survive the crash. This I call a back door or emergency plan. This is have a plan and knowing what you will do if everything goes wrong with you original plan. When you have a backup plan, you rarely need it. This is the basis of my philosophy. With this understanding, you might more clearly see why I did what I did in these situations.
The Stories and article:
The area of real estate investing is one of the most complex because it is a combination of law and real estate. It is one of the most interesting because fortunes are made and lost in this area, and the numbers are so enormous. Lastly it is an area where crooks can make a lot of money and many times get away with it. Following are some stories (case histories) I have dealt with and some articles I have written on the subject of fraud in real estate. Finally, I have included an article on the basics of foreclosures and real estate in general, for your interest. I hope you enjoy them.
The Stories:
Story #1:

It was early March 2000 and I received a call from Kevin. He said that he had heard about me from some mutual friends. He wanted to speculate in buying HUD houses (Properties that the Government had foreclosed on). He wanted to buy them, fix them up and then sell them at a profit. He had heard that I had bought many foreclosures in the 1970’s and 80’s and he was hoping I could advise him. We met for lunch and he told me his life story. The important part of this conversation is that he had bought a boarded up 14 unit apartment building in downtown San Bernardino, across the street, from one of the roughest high schools in California.
By the end of the meeting, I had figured out that he had overpaid about $75,000 for the building, he had already wasted $200,000 trying to remodel it, and it was still $100,000 away from being finished. He had bought it 1.5 years ago and a large part of his costs was the interest on all his loans, related to this project. He was now broke, and in deep trouble, but in his mind, the badly needed money was coming.
It is interesting to note where he got the money to invest in this project. 4 years earlier he was given money to buy an apartment building by his father. He was given enough money that he only needed a very small $150,000 real estate loan to purchase a building in Pasadena that cost him a total of $525,000. In order to buy the San Bernardino rehab project, he first refinanced the first trust deed on the Pasadena building and jumped the loan balance to $385,000. When that money was gone he borrowed $74,000 as a second Trust Deed on both the Pasadena and San Bernardino properties. By the way, that loan cost him 15% interest and $15,000 in up front fees to get the money. Before we parted, I told him that he made a very expense mistake in buying San Bernardino. I explained that from the day he bought the building it was a sure bet that the project would fail. I then had to tell him that I would not lend him any money on San Bernardino, to save his butt.
Over the next 2 months I received periodic phone calls, telling me the progress of the fund raising. One of those updates I was told that the existing 2nd Trust Deed lender was saying that he might give Kevin the added $100,000 he needed to finish the project. At the same time, Kevin also believed he had found a bank that might refinance all the loans of San Bernardino. The difficulty with the bank loan was that the appraisal fee was $3,000, and it had to be paid in advance, even to just apply for the loan. Again Kevin asked me for money. Again I refused to put more good money down his black hole.
Then one morning I got a call from Kevin, “If I don’t make the $2,000 payment to the 2nd trust deed holder, he will start foreclosure in 2 days. Kevin also told me “The 2nd trust deed lender said that he would buy the Pasadena apartment building for what I had paid for it, 4 years ago, $525,000.” The offer had a stipulation to it. Kevin had to bring the loan current first. In my mind, if Kevin could bring the loan current, why would he even bother to sell the property for a wholesale price? I couldn’t believe what I was hearing.
After hearing all of this I decide that it is time I stop saying no and help. What Kevin thought he wanted was a real estate loan for a lot of money. The truth is, that money was not the solution to his problem. The problem had to be different than what Kevin believed, which is why the problem persisted. The real situation was not more borrowing. More borrowing meant more money down the drain.
Experience has taught me, “If the problem was what Kevin thought it was, it wouldn’t be a problem.” What does this phrase mean? A businessman has a financial set back. He thinks that with some short term funding he can recover from the set back and return to the top. After looking around, our businessman will usually find the money, but strangely enough the problem doesn’t resolve. If the problem did correct itself, then the businessman was right about what the problem was, and the problem would be gone. Usually the money doesn’t help, but the businessman doesn’t understand that. He doesn’t realize that the problem wasn’t money in the first place. If it were, the problem would now be gone. Lets continue the explanation. The last money borrowed is now gone and the problem persists, so our businessman goes out to find more money to solve the problem that didn’t solve with the money he borrowed, the first time. What happens the second time? The same thing. The money is used up and still the problem continues.
Our businessman is working on the wrong problem. The problem is not money, or the problem would have been gone. Kevin thought the problem was money. It wasn’t. He had already poured $300,000 into the San Bernardino building, on top of the $209,000 1st Trust Deed loan that came about when he bought the building. Before he was finished, he spent over $500,000 in a building that needs $100,000 to finish, but was only worth $475,000, after it was finished.
What could I do? Use what the good lord gave me. 30 years of experience, on the subject of getting out of problems that I created when I was young and inexperienced. Here was the war strategy. I got Kevin to agree to turn over total management of the two properties to me. Knowing that I was managing the property and working on what I believed was the correct problem, I felt comfortable about loaning money on this deal. If I can’t trust myself to solve this problem, whom can I trust? I started by loaning Kevin $25,000 to make needed repairs to the Pasadena building, pay the property taxes and to bring the first and second loans current on the Pasadena property only. Nothing was to be spent at this time, on the San Bernardino building.
Now that I controlled the Pasadena apartment building, I discovered what repairs the building needed. The list was so long it took one man three months, full time, to fully handle it. I then did a very detailed market study and determined what the market would pay in rents. I asked the tenants for a list of everything they wanted done in their apartments to be happy. I then did everything the tenants requested and I then raised their rents 30%. After the building was full, I raised the rents another 15%. The value of the building went up and I received an offer for $725,000. This was $200,000 more than its value 6 months earlier. I put it into escrow, and then I realized that I could raise the rents some more. I raised the rents again in escrow and forced the buyer to pay another $25,000 for the building. Bringing the price to $750,000. That $225,000 profit was needed to help cover the money being lost in San Bernardino.
Author’s Note: The escrow fell through and the building was kept until this update, December 5, 2004. The building is now in escrow for $1,583,000
What did I do about San Bernardino? I contacted the seller/lender and asked him if he would like me to pull the security guard out of the building and let him have it back in foreclosure. He didn’t want it back, even though he pretended that he was willing to do that. He offered me $25,000 in incentives to get me to personally lend the money necessary for the completion of the building, so he wouldn’t have to take it back. For 3 months he tried to get me to put money into the building, with the idea that once I put my money in I wouldn’t walk away from it. The real story was that I wouldn’t put a dime into that black hole until I figured out how to make it recover at least $100,000 of Kevin’s lost money. I asked for a $70,000 discount on the note, and offered to pay him off. We negotiated for two months. Just when I was ready to finish the deal, the seller sold his note to someone else for only a $30,000 discount. I was not able to make the money I wanted because now the new note holder wanted 100% of interest and principal due. This threw a monkey wrench into my negotiating. All this time, I had a buyer standing in the wings to buy the building from Kevin while I was negotiating. I was then forced to sell the property to this buyer and Kevin recovered only a little bit of his investment. The lender and I were both playing a high stakes poker game. I lost this round. If I could have gotten the payoff reduced, Kevin would received a large hunk of money from an “as is” sale. This is what I call playing “Craps” on a very big Monopoly board.
Author’s Note: The buyer, thinking he was going to put $125,000 to finish the remodeling, notified me, after one year, that he had spent $300,000 to finish the building. The apartment building values were increasing rapidly during this time period, so Kevin’s project was increasing in value at the same time the buyer was going deeper and deeper into construction costs. The buyer made out all right in the end. If the market had died, he would have lost $200,000 on this building after Kevin had already lost a fortune. It’s all about timing, isn’t it?
Kevin learned that money alone was not the answer to his problems; he needed a Genie, to turn his turkey into a swan.
Story #2

Janet is the daughter of one of my oldest and wealthiest friends and clients. We have been doing real estate deals together since 1975. Janet and her husband started buying distressed real estate in Phoenix Arizona in 1994, which was 8 years ago when it was the thing to do. It was now Dec 2000. The market appears to be slowing down and did after September 11, 2001. Janet had been continually borrowing money from her father, whenever things got too difficult. She later sold everything in Phoenix and bought property in Northern California. Then in 1999, one year before I was brought in, she started buying real estate in Kansas City. One day Janet’s father called me and asked for my help. He had loaned his daughter $200,000 and felt that everything she owned was upside down. (Loans more than the market value.). This was further complicated by the fact that if she sold her properties, to pay off her father, the capital gains taxes would eat up any cash, from the sale. On top of all this, Janet kept asking for more money to keep up the payments on the properties that had a negative cash flow and didn’t have enough rental income.
He hired me to help his daughter and agreed to pay my fee. I would work with this 40 years old kid, to get her to return her fathers $200,000 and make herself totally debt free. Janet and I met. She was brilliant. She did know what she was doing, as far as picking good real estate deals. She owned, at the time of our meeting, 10 properties located in 2 different states, and there was $500,000 in equity. If we could get it out, before her father had a stroke things would be great. Janet agreed to the arrangement, happily, if I would be her adviser, not his. Her father agreed to fund whatever money was requested as long as I approved it. Also I had to be the one to ask Janet’s father for the money, since the upset between the farther and daughter was getting unbearable.
This is what we did. A list of needed repairs was created for each of the 11 properties. Bids were received and the work ordered to be done within 30 days. This was not to take months. It had to be done immediately so we could go to step two. Step 2 was to put on the market all of the expensive Northern California property. To my disbelief, Janet wanted to move her family, to a new city, in the middle of all this and her father agreed to let her do it. She had found an old run down house that she felt was undervalued. That meant that her old residence was put into the group of properties to sell. Sell is what we planned to do. Everything was to be put on the market, and sold at the best price to be gotten, but sold regardless. The property in Kansas was to be repaired and fully rented. The properties that could be sold at what we thought was full retail, were also put on the market. The plan was that when everything was sold, the father would get paid off; the loans on the remaining properties would be paid off and the balance of the cash would be put into the bank. Since all of the Kansas deals appear to be a good investment, Janet could now continue to buy more Kansas property, (she had only been spending $25,000 on each deal) but for all cash. The rents coming in would generate enough income for her family to live on without having to ask for money from dad or touching her investment nest egg. That was the plan.
I forgot one last thing. Because many of the properties had been bought years ago on a 1031 exchanges (tax-free exchange), the capital gain tax was going to eat up the cash proceeds. That was one of the traps Janet fell into. She felt she couldn’t sell without buying a replacement. Of course by not liquidating before starting anew, she would never get out of debt with her real estate lenders or her father. The solution, for this problem was simpler than one would think.
First, the father did a 1031 exchange with Janet for one of the big profit houses. The father sold Janet his personal residences for no money down. Now Janet rented her father the house he lives in. So much for capital gains tax on the $150,000 profit in that one big sale. The second big profit was in the house Janet currently lived in. That was tax-free under the current laws. Since the other houses sold had smaller profits, it was decided that the business decision to get out of debt was more important than avoiding paying any taxes.
Author’s Note: That was the plan. So what happened? Janet decided she didn’t want to sell the junk in Kansas and fired me. She refused to pay her father back and as of December 2004 he had not seen a dime. Father has deducted what she owes him from her inheritance, which will be put into a trust administered by her brother for the benefit of the grandchildren. Real estate in California skyrocketed after 9/11/01 terrorist attack and her properties all doubled in value.
Summary: Everyone thinks that his or her problem is not confrontable and therefore unsolvable. I have found that someone other than myself can solve my un-confrontable problems in 10 min and I can do the same for them. It is not a question of being smarter, or more experienced, though experience helps a lot when coming up with easy solutions, quickly. It is really that we all are willing to confront someone else’s problems much easier than our own. When we are willing to confront our own problem head-on, solutions begin to appear miraculously. What I do is help people take their mountains and turn them into molehills. The molehills are then flattened with ease.
Lessons to learn: First, do not think you are smarter than the people who passed this way before you; you’re not. Second, markets never go up forever, have not performed as if they will. Third, if you are not prepared for the worst, it will kill you. If you are prepared, it will only hurt a little. You will survive and come away much richer in the end.
Willard Michlin is an Investor, Business Broker, California Real Estate Broker, Accountant, Financial Distress Consultant, Well known Public speaker and Administrative/Business Consultant. He can be contacted at his Ventura, California office by calling 805-529-9854 or by e-mail at broker@kismetbusinessbrokers.com
See other article by Willard at http://www.kismetgroup.com

Donald Trump on Real Estate

Author: Thomas Kish
Source: articleage.com

I love what Trump says about the business of real estate.
I am a big believer in setting up business systems for all
my clients. So it is cool to hear from a master like Trump
about the importance of systems!
Sincerely,

Tom Kish
THE REAL ESTATE BUBBLE OF 2005?
‘What Donald Trump has to say about the latest business
opportunities found in Real Estate Investing.’
By Phyllis N. Schwartz

Staff Writer
Have you ever wanted to become a millionaire?
If so – and, if you live in the United States, there is now a
very REAL chance for you to enjoy the same opportunities
as Donald Trump.
You don’t need to invest in real estate to be wealthy. But, by
and large it is the easiest, most leveraged way to build real,
sustainable wealth. With mortgage rates at an all time low and
tax laws favoring real estate holdings, now is an ideal time to
profit from the greatest real estate gold rush in history.
Marriage, job changes, divorce, new families, death — the
average American moves every five to six years. And with that
constant stream of movement across the United States, more
than 12 million homes are bought and sold every year. Many of
these will be great deals that you, yourself, could be profiting
from.
The very same principles that make Donald Trump a fortune
with New York City skyscrapers will work for the average
investor, no matter what size the property.
So precisely what can the small real estate investor learn from a billionaire wheeler- dealer like Donald Trump? According to George Ross, Executive Vice President and Senior Counsel for the Trump Organization (and, of course, Apprentice co-star), one of the cornerstones of Trump’s philosophy is “Improve any location.”
And that’s just what Trump did in his very first real estate deal on a foreclosure of a 1,200 unit apartment complex in Cincinnati, Ohio. Without a penny invested, Donald and his father, Fred, were able to turn the apartment complex around by doing some remodeling and taking a tough stance on rent collection.
In the single most valuable lesson in Donald Trump’s real estate career, he learned how the government would assist buyers in purchasing property with little or no financial backing and how to get such aid. His passion for real estate grew from there and he went on to create the strategies and systems that turned his business into an empire.
“Deals are my art form. Other people paint beautifully on canvas or write wonderful poetry. I like making deals, preferably big deals. That’s how I get my kicks.”
In New York City, the Trump signature is now synonymous with
the renowned Trump Tower, The Trump International Hotel &
Tower, The Trump Park Avenue and the Trump Building at 40 Wall Street. He also owns golf courses in 4 states, and current projects include the building of the biggest development ever approved by the NYC Planning Commission .
Ranked #228 on Fortune Magazine’s list of the world’s billionaires, Trump stated: “Real estate is at the core of almost every business, and it’s certainly at the core of most people’s wealth. In order to build your wealth and improve your business smarts, you need to know about real estate.”
The most obvious problem that confronts many would-be investors
is lack of know-how and/or financial resources. Common sense
would dictate that wanting to make money in real estate is simply not enough. Knowing how to get it is the real key to success. Like any other profitable business, it takes a proven business system.
In Trump: The Art Of The Deal, ‘The Donald’ gives his own assessment: “If you take care of the downside, the upside will
take care of itself. In other words, if you have a contingency
plan for everything that can go wrong, you can’t help but succeed.”
So how does the average Joe or Jane actually succeed in real estate?
Because you can’t know it all, no matter how smart, educated or experienced, there is no way to acquire all the wisdom you need to make your business flourish. It’s precisely why 95% of franchises succeed and only 25-35% of independent businesses fail. Wanting to make money in real estate is simply not enough.
Just as Donald Trump had starting out, you need a great mentor
with a proven track record to lead the way and support your
efforts? also a proven business system that allows you to invest in all types of real estate without ever having to tie up all your own cash. It is wise to begin your journey using the research, experience and wisdom of those who have been there before you.
The beauty of a franchise is that it provides a proven business
model with years of experience behind it. As far afield as real
estate investing may be from starting a McDonalds, the principle is the same. If you can find a real estate investment teaching program that eliminates much of the trial and error and allows you to get a quick start with a proven system, you’ve just found your own golden arches.
True success is bigger than any one person, no matter how well educated or experienced that person may be. There is no reason
to settle for anything less. Once again, to quote the king of real estate: “If you’re going to be thinking anything, you might as well think big.” Sound advice to anyone who wants to become a millionaire.
p.s. Don’t forget to check out my one of a kind business system for real estate investing.
I am the only expert teaching you how to use business lines of
credit to invest in real estate instead of cash!
Thanks,

Thomas Kish

http://cashflowexperts.biz/cmd.asp?ad=137545
Tom is a full time real estate investor. He has purchased and sold over 5 million dollars worth of real estate in less than 2 years.
Tom is an expert in using new business lines of credit instead of cash to buy real estate. There is no one else teaching anything like this SYSTEM of real estate investing!

Talk The Language Of A Real Estate Pro

Author: Jeff Little
Source: articleage.com

How to Talk the Language of Real Estate Like a Pro

Spacious, sprawling ranch, exuding unaffected charm, 3 BR, den,
1 ? bath, tucked away in a secluded, park-like setting. Great
starter home. Hurry! This one won’t last!

Ah, yes! I see you’re ready to buy your first home. Been
reading the real estate section again, haven’t you?

Gone out to look at any of these homes yet? No? Well, for
starters, let’s warn you up front – real estate advertising is
… well, let’s just say it’s a language all to itself. Take,
for example, the ad above. Sounds like a great deal, doesn’t it?
It certainly would be if you didn’t have to translate it.

Here, let me show you! Below is a real estate -ese to English
translation of that ad:

Spacious. This means about average size (It’s a little bigger
than that apartment you had when you could sit on one end of
your living room and change the channel on the television – at
the other end of the living room – with your big toe.)

Sprawling ranch. It means whoever created this floor plan had no
idea what the meaning of “plan” was. Look at it this way: You’ll
finally be able to complete those 10,000 steps every health
expert recommends.

Unaffected charm. You’ll need to invest in either a new paint
job or new vinyl siding.

Secluded setting. You can probably guess this one: It’s far, far
away from everything you hold dear to you.

Park-like setting. This means (if you’re lucky) there is one
tree on the entire block.

Great starter home. Shorthand for you either better be handy
with a hammer and have a large credit card limit at a
home-improvement store, or your brother better be a general
contractor.

Hurry! This one won’t last. Literally, hurry. Because the real
estate agent wants to sell it before it collapses.

Though this is an extreme, and obviously tongue-in-cheek
example of the language of real estate, the business does have a
jargon all its own. Jumping in to buy that first home can be
quite an intimidating event. Even seasoned veterans can stumble
on some of the terms.

3 Easy Ways to Ensure your Dream House Doesn’t Turn into a
Nightmare on Elm Street

A home-buying experience is no time to trust that old proverb
“ignorance is bliss.” More often than not ignorance translates
into the potential loss of literally thousands of dollars! Not
understanding your options when it comes to the types of
mortgages available to you, for example, can be the difference
between paying $650 a month or $416. In just one year that’s a
potential savings of nearly $2,800. Now multiply that during the
life-span of a 30-year mortgage.

So how can you learn the language of real estate in 3 easy
lessons?

1. First, give yourself the gift of time. Immerse yourself in
the fundamentals of buying and selling a home. Start going to
open house before you are fully ready to commit. Don’t worry
about wasting the agent’s time – he’s going to be there anyway!
Consider it an investment in your real estate education.

2. Meanwhile, arm yourself with information. In no other area is
the proverb “knowledge is (buying) power” so true. Search out
all the available printed and internet sources you have the time
to digest. Yes, yes. This can be truly time consuming. But if
you find the right sites, a lot of the legwork will be done for
you. For example, the web site provides you with up-to-date news
sources. It’s a veritable one-stop learning experience. It’s
just the type of site that you will want to visit over and over
again, as you learn and stay current with the trends in real
estate. In it you’ll not only keep current with the latest
mortgage rates, as well as tips to help make your home-buying
experience a more enjoyable one. And, you’ll learn what shape
the real estate markets are nationwide. Planning on moving cross
country. Not to worry! With www.a-real-estate-guide.com as your
guide, you’ll know instantly what to expect to pay and where’s
the best place to shop. It’s a veritable wealth of real estate
information.

3. Don’t trust anyone but yourself to look after your own best
interest. Don’t misunderstand this statement. We’re not saying
that real estate agents or mortgage brokers are unscrupulous or
even intentionally out to misinform you. But each has a job to
do: sell. The mortgage broker makes money when you take out a
loan. The real estate agent makes money when he sells you a
house. While they want you to be a happy, satisfied customer,
they are also see you as a potential sale. Your job as a buyer
is to try to save yourself as much money as possible. Don’t be
swayed by their arguments. Don’t “settle” for a house you really
aren’t happy with. Question the broker about a better rate, a
lower payment.

While all of this may sound like a lot of work, you’ll discover
that searching for that dream house can be quite an enjoyable
journey. Once you’re comfortable with the language and have such
trustworthy and informative web sites such as To guide you,
you’ll discover it isn’t necessarily a chore. And while the
“forces that be” may want to persuade you to buy a home larger
than you like or even in an area you don’t care for, you’ll soon
feel comfortable adhering to your agenda and your needs in your
first home.

Happy House Hunting! (It really can be fun!)

Jeff Little

http://www.a-real-estate-guide.com

Real Estate School

Author: Tom Coleman
Source: download

As you know, buying a home involves many different decisions about where to live and for how many years. Along with the geographical decisions often have implications for your financial future. For this reason, nearly all homebuyers hire the services of a real estate broker or agent to help them make those kinds of decisions. An estate agent is someone who is licensed in your state to handle real estate sales, while a real estate agent is also licensed by the state, but has overall responsibility for the actions of a real estate agent. To determine the fair market value and selling a house that is on sale, a realtor will be without the services of a real estate appraiser. No matter what happens state of residence, you can find a school of real estate for aa help get your license. Those of you who are the restrictions of time or do not like traveling far from home, you can get your license online. A real estate license does not require much time, but will help you get your foot in the door when it comes to the vast world of real estate. Real estate agents, brokers, experts and earn really good, and usually receives a commission for each house to sell successfully. If you've been looking for a career that will give you what you put into it, real estate is the career for you. Even if you have no experience with real estate, real estate school can give you all the training you need. Then when the time comes to buy their own home, you can do it yourself. Knowing the real estate market and know what to look for can save you a ton of money on the purchase of your home or property. Website author is http://www.welovebrandonrouth.com Any or all parts of this article can be reproduced in any form, provided there is a link to the website.