How to Sell Your Real Estate Note

Author: Marte Cliff
Source: ezinearticles.com

Have you looked at many realtor websites? If you have, you’ll notice that most of them look alike. It’s almost like they were stamped from a cookie-cutter, with the only difference being the name of the firm. (Actually, I think many of them were.)

The only obvious purpose of most real estate websites seems to be that of offering a MLS search, or perhaps some Chamber of Commerce type information about the City.

And while that’s very generous of you, I don’t think that should be the purpose of your personal real estate website.

I think the purpose of your website should be to bring you leads. Don’t you agree?

With that in mind, you need to break out of the cookie-cutter mold and create a site that doesn’t look and feel like all the rest. Instead you need to create a site that demonstrates

Your area knowledge
Your marketing abilities
Your negotiation skills
Your care and concern for clients and customers
Your ability and willingness to offer guidance
Your problem-solving abilities
Your work ethic

That means your landing page needs to offer something more – even if you feel tied to showing a home search box on the first page, it needs to be accompanied by something that will lead your visitors to learn more about you and your services.

Even a paragraph or two that leads into your “about me” page and into your buyer and seller pages is better than saying nothing and assuming that your visitors will eventually find those pages. They might – but then again they might not.

Why make people search for the information you want them to have?

“Make it easy for the customers” is one of the mantras of business today – so make it easy for yours to realize that you are the agent who will guide them and help them realize their goals.

Marte Cliff is a Freelance Copywriter and former real estate broker who specializes in writing for real estate and related industries.

She’ll help you with one letter, or an entire marketing plan. For Real estate agents and brokers who are ready to get full value from their websites, she offers web copywriting and lead generation packages. She also offers a course called the Real Estate Career Builder, which covers best practices along with marketing methods. You’ll find it at http://www.promotemyrealestatecareer.com

Marte’s weekly ezine for real estate professionals offers tips and hints for building a successful business. To subscribe, and to see the other resources available for real estate sales professionals, visit her at http://www.marte-cliff.com/RealEstate.html